Best Practices When Working with Images and Text in Facebook Ads.
The space you have for creating a compelling ad copy is very limited. And Facebook Ads makes use of good graphics to relay message to its audience, here are some guidelines:
Working with Images
- Capture your audience’s attention
- Reflect your brand’s personality
- Tailor ad creatives to your target audience
- Show product in its typical environment
- If you pick stock images, make sure they represent your brand and target your audience
- Use high-resolution images and make sure all important elements are visible
- Make sure your images look good on mobile
- Little to no text overlay
- Test images with separate ads
Working with text
- Space is limited — be concise
- Tell your audience why they should care
- Have a clear call to action
- Create a sense of urgency, if applicable
- Tailor the copy and language of your ad copy to your audience
- Align the ad copy with creatives and the landing page
- Include your brand in the ad copy, if your audience will recognize it
- Test ad copies with separate ads
